The Open
Ivona Tau
- Artist
- Ivona Tau
- For
- Mastercard x The Open
- Where
- Royal Troon, Scotland
- When
- 2024
AI-generated moving image for Mastercard at The Open.
A digital and NFT commission for Mastercard's activation at The Open Championship 2024 at Royal Troon. Tau's AI-generated moving-image work translated the rhythm and landscape of the tournament into a contemporary digital edition, delivered into Mastercard's hospitality and audience programme around one of the most watched events in global sport.
Delivered as Global Project Manager for MTArt Agency.
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